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✅ Integration Requirements

Before integrating Magfi Ad Network, ensure your application meets these required prerequisites for optimal ad delivery and performance.

ads.txt Requirement​

What is ads.txt?​

The ads.txt (Authorized Digital Sellers) standard is an IAB-approved file that helps prevent unauthorized inventory sales and domain spoofing by enabling publishers to declare who is authorized to sell their inventory.

Implementation Requirement​

As a publisher integrating with Magfi, adding an ads.txt file to your main domain is a mandatory integration step.

A valid ads.txt file must be deployed at the root of your primary domain (e.g., yourdomain.com/ads.txt) for continued and optimal ad serving.

Implementation Steps​

  1. Create an ads.txt file with the required entries
  2. Include Magfi's authorized seller IDs and any other ad partners you work with
  3. Deploy the file to your domain's root directory (accessible at yourdomain.com/ads.txt)

Required Configuration​

For the exact configuration needed for Magfi Ad Network, refer to our reference file: ads.txt Configuration

Impact of Non-Compliance​

Failure to implement a valid ads.txt file will result in:

  • Reduced ad fill rates
  • Limited access to premium demand sources
  • Potential complete cessation of ad delivery

Landing Page Requirement​

Purpose​

A functional landing page on your main domain serves as verification for advertising partners and ensures access to the full range of advertising demand.

Implementation Requirement​

Your main domain must host a live webpage with substantive content that aligns with the nature of your website or application.

Implementation Details​

The landing page must:

  1. Be accessible at your main domain (yourdomain.com)
  2. Contain relevant, non-empty content related to your website, app, or services
  3. Provide a positive user experience with clear information
  4. Follow web standards for accessibility and performance

Impact of Non-Compliance​

Without a proper landing page:

  • Access to certain advertising demand sources will be restricted
  • Your fill rates and overall revenue may be negatively impacted
  • Some premium advertisers will not bid on your inventory

Content Guidelines​

To ensure broad advertiser participation, your content should:

  • Comply with advertising industry standards
  • Not contain prohibited content (gambling, adult content, etc. without proper age-gating)
  • Follow local laws and regulations in your target markets

Verification Process​

After implementing these requirements, Magfi will verify your setup as part of the onboarding process. This typically includes:

  1. Checking for a properly configured ads.txt file
  2. Verifying the existence and quality of your landing page
  3. Ensuring your app meets all technical requirements

Support Resources​

If you need assistance with implementation: